As someone who doesn’t identify solely as an ‘Art Director’, ‘Copywriter’ or ‘Strategist’ but tries to involve herself in all those spheres of work, Rebecca wishes to change the way advertising teams function by bringing in the ‘hybrid’ culture. An independent creative from Mumbai with over 8 years of experience in the industry, she began her career in 2011 as Creative Visualizer at a Mumbai-based advertising design studio – Encyclomedia, where she worked on advertising campaigns with brands like KFC, Coke, Reebok, McDonalds. She is a Miami Ad School graduate of 2015, and has interned at JWT New York and Ogilvy Mumbai. She then worked at BBH-Mumbai as Creative Partner for 2.5 years, where she won businesses like Netflix, Becks Ice, Channel V, Snapdeal, Uber, and created 360 campaigns for brands like Axe, Abbott, Vat69, Child Rights & You. She also worked with BBH-Stockholm in September 2017 where she won new business with Rebtel and Volvo. Between 2018-19, she worked as a Creative Hybrid at Famous Innovations, pushing her own boundaries by dabbling in both copy and art. She won businesses and worked on campaigns and ideas for Burger King, Monster.com, Budweiser, Platinum Guild of India, Simon Carter, Van Heusen, Titan. She went on to  lead a team of 5 creatives at VMLY&R Mumbai as Associate Creative Director (2019-2021), working on digital campaigns for Heinz Indonesia, Marico, Ageas Federal Life Insurance, Platinum Guild of India, Cipla. Her work has claimed awards at Kyoorius, ProMaxBDA, The Drum Advertising, D&AD NewBlood, and was a winner at the Social Samosa Superwomen 2021 Awards. She is also a part-time mentor at Miami Ad School since 2018, where she trains young creatives, preparing for a career in advertising. Her students have gone on to win prestigious awards like D&AD, One Show, Clios, under her mentorship. Apart from advertising, she has also recently gained popularity for a pet project in 2020 – An Instagram AR filter based on a Netflix show ‘Indian Matchmaking’, which went viral overnight with over 27 million views globally. https://www.mid-day.com/articles/rock-and-roast/22961243 Spending too much time on Instagram worked in her favour.