Ricardo started his carrier in 1992 at JWT Peru. Six years later became Chief Creative Director at D’Arcy. In 2002 he moved to Italy to work in BGS D’Arcy and then in Red Cell Milan. In 2009 he founded Fahrenheit DDB Peru, winning Best Agency in their second year.In the last six years his agency has won fifteen Lions at Cannes, including two Gold and an Innovation Lion. Since 2019 is among the Top 10 of Latin America, and top 50 World Wide according to WARC 2022.Ricardo has been a jury at Cannes, among other important festivals. He also has experience as a film director and writer. In 2019 Penguin Random House published his first novel, The Silence Between Us.