Has been the director of production and operation at Alquimia BTL for 10 years, named the number one BTL agency in Colombia of the year 2021 according to TopFICE. Ruben is a business administrator, especialized in innovation, as well as courses in creativity, storytelling, naming and design of futures. He has participated in the creation and operation of numerous successful campaings throughout the Colombian territory for the following brands: Cruz Verde, HughesNet, Claro, Bimbo, Shell Colombia, BASF, IDB, Bavaria, Jhonson & Jhonson, AJE, Cargill, General Mills, OIM, BYD, Motos Hero, Grupo EPM, Among Others