Born and raised in Lebanon, Sarah moved to Dubai in 2004, after completing her studies in Translation and Languages. She used her skills and affinity with languages to reach out to as many people as possible, through what  she considers the most exciting and challenging form of communication, Advertising. Coming from a literary background, she takes a particular interest in observing the power of words, and the impact of language on culture and behavior and how it evolves with the different cultures. With over 20 years working as a creative, she has enjoyed creating impactful campaigns for a diverse portfolio of brands like Google, Emirates, Mars, KFC, Sadia, Johnson’s, Pepsi CO, Amazon and Essity. She now heads the creative department at Vice. She has judged multiple award shows like Loeries, ADC AWARDS and New York Festival. Her work has been recognized in a few as well, like Cannes, D&AD, One show, Clio, Effies, Loeries and Dubai Lynx. In her down time, she likes to fool around with her two real life animated characters, ChiChi and Rosé.