Originally from the UK. Siron's role has developed over the past 16 years from a traditional branding designer with experience across business, government, and consumer brands, to a more recent focus on digital and design for health. Simon's experience with clients such as Bristol-Myers Squibb, Biogen. Eli Lilly and Pfizer involves articulating highly regulated, often data heaw information on topics such as oncology. neuro-muscular, and cardiovascular disease His work in health data design has led to educational ties with Torrens University and Billy Blue College in Australia - through their collaboration on Design Can Save Your Life a challenge for students on the importance of health data in shared decision making. He is passionate about developing a stronger dialoque between creatives and health specialists to chalienge legacy thinking and deliver best practice fealthcare comunications.