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Juries 2024 / Jury Member

Vico Ruiz

Curious by nature, passionate about ideas. With 15 years in advertising world, leading creative teams for: ATL, BTL, Trade MKT, Digital MKT, Shopper MKT and 360° campaigns. I have worked for more than 350 national and international brands such as LG, Danone, Kelloggs, Coca-Cola Company, Femsa, Nestlé, Grupo Bimbo, Telcel, Pemex, General Motors, Chevrolet, Microsoft, Dell, Ricolino, Garmin, among others. With more than 40 advertising awards in Mexico and abroad. For the last  three years I have been MKT speaker, and professor at UNAM (University College) in the Faculty of Political and Social Sciences. My philosophy of life is: Determination is not the most important thing, it is the only thing.
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