He started his career as a copywriter at a local agency in 1999. Later, after winning an award for copywriters in Japan, he moved to a global agency. He became interested in digital/social/creating buzz, etc., partly because the advertising industry was experiencing a digital wave at that time. As a result, he was able to win several awards in these categories. Currently, he is in charge of around 20 brands, including food, confectionery, home electronics, airlines, as a GCD of Beacon Communications.