Corporate social responsibility shows the relevance and prominence that our profession has in society. This category rewards those agencies and brands that seek with their messages and actions to make this a better world.
Here are the subcategories within the Better World category:
B1 – Health. Physical & Emotional Well-being. Actions or campaigns seeking to preserve life, welfare and health of people. Prevention or treatment of physical or psychological diseases.
B2 – Social Responsibility. Educational and awareness campaigns seeking to educate on causes that affect society: gender equality, discrimination, donation, sex education, improvement, entrepreneurship, training, etc.
B3 – Environment: Actions or campaigns seeking to preserve, protect or educate about environment.
B4 – Causes: Campaigns or digital actions, BTL, public relations or non-conventional media, seeking to support or solve a social cause raised.
B5 – Products and eco-friendly advertising ads. Design of eco-sustainable products or advertising campaigns where the same advertising pieces are part of an environmental or ecological solution.
B6 – Civility, values, ethics and education. Actions or messages that remind society how ethics and values are fundamental for a better world.
B7 – Campaigns. Use of 3 or more media for the same purpose of communication.
