When it comes to clients, ‘Effectiveness’ is the preferred category. ‘Effectiveness’ emphasizes the basic, and sometimes forgotten, purpose of advertising: to generate results at points of sale and/or within people’s consciences. So, this category is results-based.
However, when it comes to the WINA Festival, judges for the Effectiveness category will consider societal impact, respect for the human condition, and the ability of ideas to surprise audiences.
Here are the subcategories within the Effectiveness category:
E1- Products. Products, campaigns, or actions that generate effective and measurable results, impact, visibility, or free press.
E2 – Services. Services campaigns or actions that generate effective and measurable results, impact, visibility, or free press.
E3 – Social Good. Campaigns or actions of public good that generate effective and measurable results, visibility, or publicity.
E4 – Environmental. Environmental campaigns or actions that generate effective and measurable results, impact, visibility, or free press.
E5 – Retail, Commerce, E-Commerce. Campaigns or actions in retail and e-commerce that generate effective and measurable results, impacts, visibility, or free press.
E6 – Summons. Campaigns that call for a cause, concert, event or activity, where the number of attendees and impact achieved with the communication can be measured.
E7 – Launch of products and services.
E8 – Brand Activation.
E9 – Small Budget. Spots with budgets below USD $5,000.
NOTA # 3
Submit your entries successfully
Check out this step-by-step guide to submitting your 5 free entries to WINA 2025:
*If you wish to submit additional entries, communicate with: awards@winafestival.com
- Register your independent agency using the following format: https://awards.winafestival.com/agencies-registration/
- Wait patiently for the academic team to receive and review your information to make sure it is reliable.
- Once this registration is approved, you will receive an email with the login information to upload the case to our platform: https://awards.winafestival.com/ Make sure to check your spam folder if you do not receive the email promptly.
- Once you are logged into the platform, you can upload your cases. Please remember that the platform only accepts formats such as png and jpg that weigh no more than 3mg. If you have to upload a video, you can upload it to Google Drive or Dropbox, using a public link, and copy the link.
If you want to listen to creative references talking about best practices and tips for your entries, check out the «Powerful and Independent» capsules available at the following link: xxxxxxxx.
