Ignacio began his professional career at Bates Argentina as a copywriter, where he discovered his skill in the industry. He later joined the regional team for Procter & Gamble in Grey Argentina. After several years of working for multiple sectors, he emigrated to Mexico as a Creative Director for Alquimia S2. On his return to Argentina, he was part of the creative hub for the McCann Worldgroup. Today he is the Regional Creative Director for PALM ERA, an international marketing agency with a presence in 6 countries in Latin America. During his trajectory, Porto has won more than 25 national and international awards, such as Fiap, Wina, Círculo de Creativos Argentinos, NY Festival, Wave, and more.