Juries 2022 / Jury Member
Alemu Emuron
From saving an endangered rhino species and reducing the HIV infection rate among urban youth in Africa to using an ageing black kung-fu master and a love-seeking octogenarian to sell talk time & mobile data bundles, Emuron has spent nearly two decades creating communication for a vast range of categories on the African continent.
Emuron has taken his writing and creative thinking across almost every key sub-Saharan African market where he has milked true local insights by interacting with every day people at local bars and flea markets to create, craft and tell locally relevant African stories.
In a career that spans over a decade, he has created campaigns for a range of markets including but not limited to: Kenya, South Africa, Uganda, Tanzania, Rwanda, Burundi, Zambia, Malawi, DRC, Congo Brazzaville, Ethiopia, Angola, Seychelles, Madagascar, Burkina Faso, Gabon, Ghana, Nigeria, Niger and Tchad. During this period, he has worked on a range of brands across categories, including but not limited to: Telecommunication, Finance, Health Marketing, Beverages, Durables, Aviation and Motor, FMCG, Electronics, Government and Animal Conservancy and has shown the ability to quickly adapt to new categories and territories.
Emuron’s work has picked up a range of local, regional and international awards including Clios, Cannes Lions, One Show, Dubai Lynx, Loeries and APAs. His highlights have included winning a Grand Clio and Dubai Lynx Grand Prix for Good.