Joffre Carmona, Chief Creative Officer at Buentipo and Founding Partner, is a trailblazer with over 20 years of experience in advertising, marketing, and integrated communications. His expertise spans creative direction, strategic planning, and digital innovation, with impactful work across markets in Latin America, the United States, and Europe, including Colombia, the United States, Chile, Spain, and Venezuela. His leadership and creativity have driven campaigns for renowned brands like Under Armour, Audi, Microsoft, Nestlé, Visa, WOM, and Toyota, cementing his legacy as a transformative force in the industry.

In 2014, Joffre co-founded Buentipo, which quickly became Colombia’s fastest-growing independent agency and was recognized as the Best Agency in Ibero-America by El Ojo de Iberoamérica. The agency also earned prestigious titles such as “Agency of the Year” and “Most Effective Independent Agency” in 2019. Previously, Joffre built Tribal DDB Venezuela into the nation’s leading digital agency, recognized by ANDA in 2011, and has worked on several presidential campaigns in Colombia. Over his illustrious career, Joffre has received numerous accolades, including awards at Cannes lions, El Ojo de Iberoamérica, Effies, New York Festivals, WINA, and London International Advertising Awards and others, solidifying his position as one of the most influential creative leaders in advertising.