Advertising graduate from DuocUC School of Communication, Viña del Mar, Chile. Creative professional with a 20-year career across Chile and Ecuador, self-taught musician, DJ, and electronic music producer.

He has earned 71 awards at the most important advertising festivals, including a Grand Effie with Véritas DDB for Lotería Nacional. He ranks #1 as Creative Director in Ecuador (all time) and #12 worldwide according to Lürzer’s Archive.

He has served as a jury member at FIAP 2012 (Interactive category), FePI 2024 (Print category), and FePI 2025 (Radio category). His experience includes work for brands such as Coca-Cola, Volvo, Banco Guayaquil, Claro, Samsung, El Universo, Betcris, Pet Station, Pycca, Etnia Cosmetics, Al Precio, Maxell, among others.