Mike Sharman

Founder & Chief Creative Officer

South Africa

Founder and Chief Creative Officer of Retroviral, which has made more brands ‘go viral, globally’ than any other agency in Africa.

He has developed campaigns that have been classified as ‘truly viral’ (The Sixty60 Swindler, My Kreepy Teacher, Nando’s Last Dictator Standing, and Castle Lager Granboks to name a few)

Mike is obsessed with branded content advertising and was named both a finalist in South Africa’s Entrepreneur of the Year in 2023, and a winner in SA forty under 40 for his work in the media space. 

Meet the juries 2025

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