Adrian Paculea is Executive Director at Mercury360, a leading independent agency in Romania. With over 15 years of experience in experiential and shopper marketing, he leads the development of strategic activation frameworks that connect brands with consumers across multiple touchpoints.

His career spans from hands-on campaign execution to leading multidisciplinary teams and shaping communication solutions for top FMCG brands. Adrian focuses on aligning creativity with business objectives, delivering measurable impact across the consumer journey.