Matías Roa Sauma is a Marketing Manager at Visa Chile, with extensive experience across agencies and large multinational companies. He began his career in the agency world, where he built a strong foundation in strategy, creativity, and execution, leading integrated advertising projects for top-tier brands across multiple industries. During this stage, his work was recognized at major creativity and effectiveness festivals such as Effie, FIAP, Ojo de Iberoamérica, FOMLA, and Achap, shaping a results-driven mindset that balances brand building with business performance.

After transitioning to the corporate side, Matías applied this agency background to lead marketing initiatives with a clear business focus at companies such as Santander and Falabella. Today, at Visa, he has held roles in Client Marketing and Core Marketing, driving growth through strategic partnerships, large-scale sponsorship activations, and projects with direct commercial impact. His work sits at the intersection of marketing, sales, and product, where he manages and collaborates with senior stakeholders to translate complex business objectives into relevant, high-impact experiences for partners and consumers.