Advertising professional with a postgraduate diploma in crossmedia and 18 years of experience at leading advertising agencies such as Porta4, Mayo, McCann, Cheil, and Raya. Currently serves as Chief Creative Officer at Raya, a position held for over three years. Specialized in the digital environment, has led creative strategies for clients including Unilever, Santander, Peugeot, Samsung, and Suzuki. Work has been recognized with more than 20 awards at national and international festivals, including serving as a juror at the New York Festivals and multiple editions of the Effie Awards.