Founder, Creative and Strategy Director at Redon, advertising professional with a major in Marketing from Universidad del Pacífico, Santiago de Chile, Art Director from the European Institute of Design in Milan, graduate in Aesthetics and Philosophy from the Pontificia Universidad Católica de Chile, graduate from the Arsenale Theatre School in Milan. He has over 25 years of experience in advertising in Chile and abroad as a Copywriter, Art Director, Digital Director, and 15 years as Chief Creative Officer, earning various recognitions at festivals such as the Effie Awards, Achap, Premios Crea, IAB Awards, and City Nation Place. He has served as a jury member at various festivals including the Effie Awards, Effie College, Achap, Premios Crea, Young Cannes Lions, and El Ojo de Iberoamérica.