The WINA Festival, the international competition that recognizes the best of independent creativity from around the world, officially announced the winners of its 11th edition, which included networking events at the Hyatt Regency Miami (USA) and in Santiago de Chile, in a new format that seeks to bring winners closer to other agencies and brands, in a dynamic where more authentic connections are generated.
WINA is committed to inviting more judges that represent global brands choose the best and to get to know the work of the participating agencies. The select team of judges included names such as: Tor Rueda (Google), Marie-Eve (EMEA, Meta), Matías Roa Sauma (VISA), Soledad Fantuzzi (Starbucks, Alsea Sudamérica), Dina Abdelazim (The Coca-Cola Company), Mónica Parra (Rappi), Prashant Sukhwani (Burger King), Lorena Talma (Arcos Dorados) and Alexandra Todirica (McDonald’s).
Festival Debutant: The #1 agency at WINA 2026 is Finnish
United Imaginations – Finland (68 pts) In addition to being the Agency of the Year, United Imaginations won a Titanium and a GP for its case “Ukraine Air Alerts: Emergency Broadcast System Helsinki” for UNICEF. Australia’s Hero (48 pts) and Spain’s GROW (44 pts), came in second and third place, respectively. The festival’s 11th edition awarded 1 Titanium, 1 GP, 11 golds, 52 silvers, 109 bronze and 30 honorary mentions. Check out the best of the year:
Advertisers of the Year:
- Unicef
- Mastercard
- Warner Music
Creative Directors of the Year:
- Jyrki Poutanen – Finland
- Shane Geffen – Australia
- Judith Cebrián y Edgardo Gamboso – Spain
European Agency of the Year:
- United Imaginations – Finland (68 pts) | 1°
Latin American Agency of the Year:
- Buentipo – Colombia (40 pts) | 4°
North American Agency of the Year:
- Bob’s Your Uncle – Canada (20 pts) | 15°
African Agency of the Year:
- TNC- THE NEXT CLICK – Morocco (20 pts) | 20°
Asian Agency of the Year:
- Monq – South Korea (12 pts) | 40°
Titanium:
- United Imaginations, Finland | Brand: Unicef | Category: Outdoor
Grand Prix:
- Buentipo, Colombia | Brand: Warner Music Colombia | Category: Direct
- HERO, Australia | Brand: Mastercard | Category: Interactive
- United Imaginations, Finland | Brand: Unicef | Category: Outdoor
Gold:
- Buentipo, Colombia | Brand: Warner Music Colombia | Category: Direct
- Bob’s Your Uncle, Canada | Brand: Second Harvest | Category: Film
- COM2BE PR, Spain | Brand: Asociación Vision y Vida | Category: PR
- El Hombre del Paraguas, Spain | Brand: Telpark | Category: Effectiveness
- Grow Comunicación, Spain | Brand: Merck | Category: Better World
- HERO, Australia | Brand: Mastercard | Category: Interactive
- HERO, Australia | Brand: Mastercard | Category: Interactive
- Manifiesto, Spain | Brand: “la Caixa” Foundation | Category: Media
- Rock the Agency, Mexico | Brand: Club de Futbol Monterrey | Category: Promo Activation
- THIS IS LOCCO, Slovakia | Brand: European Commission Representation in Slovakia | Category: Media
- Tribeca Media, Peru | Brand: Mass | Category: PR
- United Imaginations, Finland | Brand: Unicef | Category: Outdoor
- United Imaginations, Finland | Brand: KONE | Category: Film
- Voox, Ecuador | Brand: Toscana Alimentos | Category: Effectiveness
- Walkers, Chile | Brand: ACHS | Category: Film
Silver:
- Anhelo, Puerto Rico | Brand: Asociación de Bancos de Puerto Rico | Category: Craft
- BeautifulBeast, United States | Brand: Avocados From Mexico | Category: Content
- Birth Group, Mexico | Brand: Save The Children | Category: Print
- CLV, Spain | Brand: PlayStation | Category: Innovation
- Destilería, Ecuador | Brand: Maxell Ecuador | Category: Print
- Destilería, Ecuador | Brand: Almacenes Alprecio | Category: Print
- Dosis Agency, Bolivia | Brand: Pizza Río × Coca-Cola | Category: Effectiveness
- Dosis Agency, Bolivia | Brand: Pizza Río × Coca-Cola | Category: Effectiveness
- El Hombre del Paraguas, Spain | Brand: Telpark | Category: Outdoor
- El Hombre del Paraguas, Spain | Brand: Telpark | Category: Print
- El Hombre del Paraguas, Spain | Brand: Telpark | Category: Print | Services campaigns
- Está Pasando, Spain | Brand: Sony Music Spain | Category: Media
- GRAVEDAD PUBLICIDAD Y MARKETING, Peru | Brand: VISTONY | Category: Better World
- GRAVEDAD PUBLICIDAD Y MARKETING, Peru | Brand: TOLBRÍN | Category: Craft
- Grow Comunicación, Spain | Brand: Asociación Española Contra el Cáncer | Category: Better World
- Grow Comunicación, Spain | Brand: Merck | Category: Better World
- Grow Comunicación, Spain | Brand: Asociación Española Contra el Cáncer | Category: Better World
- Grow Comunicación, Spain | Brand: Merck | Category: PR
- Iboo Agency, Spain | Brand: Pastas Gallo | Category: Direct
- Iboo Agency, Spain | Brand: bonÀrea | Category: Promo Activation
- La Caseta, Spain | Brand: ONG Rescate | Category: Film
- La Comunidad de las Ideas, Peru | Brand: Coolbet | Category: Content
- La Finka Publicidad, Guatemala | Brand: Antigua Cerveza / Azul y Blanco | Category: PR
- MAD, Bolivia | Brand: Cerveza Potosina | Category: Effectiveness
- Manifiesto, Spain | Brand: “la Caixa” Foundation | Category: Better World
- Mazdi – The Omnicultural Marketing Agency, United States | Brand: La Banderita Ole Mexican Foods | Category: Film
- MGC Colombia, Colombia | Brand: Truecaller | Category: Better World
- MONQ, South Korea | Brand: Posco | Category: Film
- Monroe Pizza, Spain | Brand: TGI Fridays | Category: PR
- M22, Mexico | Brand: Ice Cream Nestle | Category: Print
- M22, Mexico | Brand: Levex | Category: Print
- Officer & Gentleman, Spain | Brand: Opera GX | Category: Film
- Olístico, Peru | Brand: Formula Natural | Category: Print
- RCN Televisión S.A., Colombia | Brand: Bimbo | Category: Media
- Rinas, Ecuador | Brand: Sylvania Ecuador | Category: Effectiveness
- REDO VISUAL, Colombia | Brand: Mitsubishi Motors | Category: Film
- Sanchez Brasil, Brazil | Brand: HFC SAÚDE | Category: Print
- Soult Agency, Colombia | Brand: Banco Agrario de Colombia | Category: Interactive
- TEAH, Costa Rica | Brand: Hongo Killer | Category: Content
- TEAH, Costa Rica | Brand: Hongo Killer | Category: Health & Pharma
- TEAH, Costa Rica | Brand: Hongo Killer | Category: Media
- Tipz, Brazil | Brand: Esporte Clube Bahia | Category: Media
- TNC – THE NEXT CLICK, Morocco | Brand: ATEC X UN WOMEN | Category: Better World
- Tribeca Media, Peru | Brand: Mass | Category: Outdoor
- Tribeca Media, Peru | Brand: Mass | Category: Promo Activation
- United Imaginations, Finland | Brand: KONE | Category: Design
- Valor, Peru | Brand: Kia | Category: Interactive
- Valor, Peru | Brand: Kia | Category: Promo Activation | Events and sponsorships
- Valor, Peru | Brand: Kia | Category: Promo Activation
- Walkers, Chile | Brand: Volkswagen | Category: Media
- WIWO, Chile | Brand: Colo Colo | Category: Content
- WIWO, Chile | Brand: Colo Colo | Category: Film
Bronze:
- 1947, Bolivia | Brand: Condor / Madepa SA | Category: Film
- Alpha Agency OU, Estonia | Brand: Visit Pärnu | Category: Media
- Anagram-US, Costa Rica | Brand: Cafe Oro Puro | Category: Film
- Anhelo, Puerto Rico | Brand: Asociación de Bancos de Puerto Rico | Category: Interactive
- Apple Tree, Spain | Brand: La Gula® del Norte, Angulas Aguinaga | Category: PR
- BAM Spain | Brand: Tecnimede | Category: Design
- BAM Spain | Brand: Alianza por el Sueño & Idorsia | Category: Health & Pharma
- BAM Spain | Brand: Stada | Category: Health & Pharma
- BeautifulBeast, United States | Brand: Avocados From Mexico | Category: Better World
- BeautifulBeast, United States | Brand: Fundación Cardiológica Argentina | Category: Health & Pharma
- BeautifulBeast, United States | Brand: Fundación Cardiológica Argentina | Category: Radio
- Birth Group, Mexico | Brand: Save The Children | Category: Craft
- Birth Group, Mexico | Brand: Estafeta | Category: Film
- Birth Group, Mexico | Brand: Save The Children | Category: Print
- Black Box Productions, Canada | Brand: NDAX | Category: Film
- Boomerang Communication, Morocco | Brand: Bahri Association | Category: Better World
- BOB AGENCY, Spain | Brand: POMPADOUR | Category: Design
- Bob’s Your Uncle, Canada | Brand: Ontario Beef | Category: Film
- Bob’s Your Uncle, Canada | Brand: Osmow’s | Category: Film
- Buentipo, Colombia | Brand: Warner Music Colombia | Category: Media
- Buentipo, Colombia | Brand: Warner Music Colombia | Category: Outdoor
- Castillo de If, Guatemala | Brand: Grupo La Ermita | Category: Radio
- Chalaco Films, Ecuador | Brand: Kandú | Category: Film
- Cheil, Peru | Brand: Peruvian League Against Cancer | Category: Content
- Cheil, Peru | Brand: Peruvian League Against Cancer | Category: Health & Pharma
- CLV, Spain | Brand: PlayStation | Category: Media
- CLV, Spain | Brand: PlayStation | Category: Outdoor | Ghost of Yotei
- CLV, Spain | Brand: PlayStation | Category: Outdoor | The Spaceship that crashed in Sol
- COM2BE PR, Spain | Brand: Asociación Vision y Vida | Category: Better World
- Destilería, Ecuador | Brand: Sipsopa | Category: Design
- Destilería, Ecuador | Brand: Kultab | Category: Health & Pharma | Digital
- Destilería, Ecuador | Brand: Kultab | Category: Health & Pharma
- Destilería, Ecuador | Brand: Maxell Ecuador | Category: Print
- Dosis Agency, Bolivia | Brand: Pizza Río × Coca-Cola | Category: Better World
- Eighteen, Chile | Brand: Laboratorios Saval | Category: Effectiveness
- Fiasco, Peru | Brand: Ove | Category: Print
- Co, Spain | Brand: LA CASERA | Category: Promo Activation
- Co, Spain | Brand: GRAN CANARIA | Category: Craft
- Co, Spain | Brand: GRAN CANARIA | Category: Film
- Fosbury, Peru | Brand: Clínica Javier Prado | Category: Print | Bad Days?
- Fosbury, Peru | Brand: Clínica Javier Prado | Category: Print | Back to School
- FUSE Create, Canada | Brand: Britebound | Category: Effectiveness
- Geko Estudio, Colombia | Brand: Coomeva Experiencia Médica/Bienestas 360 | Category: Better World
- GIGIL, Philippines | Brand: Canva Pro | Category: Interactive
- GIGIL, Philippines | Brand: Netflix | Category: Outdoor
- Go3 Marketing, Colombia | Brand: TransUnion | Category: Content
- Go3 Marketing, Colombia | Brand: TransUnion | Category: Effectiveness
- Go3 Marketing, Colombia | Brand: TransUnion | Category: Interactive
- HERO, Australia | Brand: Mastercard | Category: Content
- HERO, Australia | Brand: Mastercard | Category: Craft
- Iboo Agency, Spain | Brand: Pastas Gallo | Category: Content
- Iboo Agency, Spain | Brand: Pastas Gallo | Category: Outdoor
- Inbrax, Chile | Brand: North Star | Category: Interactive
- Inbrax, Chile | Brand: Fundación Sonrisas | Category: PR
- Inbrax, Chile | Brand: ReSimple | Category: Print
- Indies, Panama | Brand: Bath And Body Works | Category: Design
- Indies, Panama | Brand: Bath And Body Works | Category: Promo Activation
- Kranz, Spain | Brand: Castellana Properties | Category: Content
- La Caseta, Spain | Brand: ONG Rescate | Category: Better World
- La Comunidad de las Ideas, Peru | Brand: Coolbet | Category: Better World
- La Comunidad de las Ideas, Peru | Brand: Coolbet | Category: PR
- La Comunidad de las Ideas, Peru | Brand: Coolbet | Category: PR | Events
- La Finka Publicidad, Guatemala | Brand: Antigua Cerveza / Azul y Blanco | Category: Content
- La Finka Publicidad, Guatemala | Brand: Antigua Cerveza / Azul y Blanco | Category: Effectiveness
- La Finka Publicidad, Guatemala | Brand: Antigua Cerveza / Azul y Blanco | Category: Media
- LDR Creativa S.C, Spain | Brand: Gobierno de Canarias – Islas Responsables | Category: Better World
- MAD, Bolivia | Brand: Cerveza Potosina | Category: Interactive
- MAD, Bolivia | Brand: Cerveza Potosina | Category: Promo Activation
- Manifiesto, Spain | Brand: “la Caixa” Foundation | Category: Content
- Manifiesto, Spain | Brand: “la Caixa” Foundation | Category: Outdoor
- Mazdi – The Omnicultural, United States | Brand: La Banderita Ole Mexican Foods | Category: Better World
- Mazdi – The Omnicultural, United States | Brand: La Banderita Ole Mexican Foods | Category: Film
- McCarthy & CO, Bolivia | Brand: BancoSol | Category: Film
- MGC Colombia, Colombia | Brand: Truecaller | Category: Content
- MGC Colombia, Colombia | Brand: Truecaller | Category: Better World
- MGC Colombia, Colombia | Brand: Multiplaza Colombia | Category: PR
- MONQ, South Korea | Brand: LG | Category: Film
- Monroe Pizza, Spain | Brand: TGI Fridays | Category: Innovation
- Mutato, Venezuela | Brand: FUDENA | Category: Better World
- Mutato, Venezuela | Brand: Polar Light | Category: Interactive
- Opengate Films, India | Brand: The Travel Planners | Category: Craft
- Opengate Films, India | Brand: The Travel Planners | Category: Film
- Opengate Films, India | Brand: The Travel Planners | Category: Film
- Officer & Gentleman, Spain | Brand: Opera GX | Category: Craft
- Olístico, Peru | Brand: Taxi Satelital | Category: Film
- Padre, Spain | Brand: Nautalia | Category: Effectiveness
- Padre, Spain | Brand: Nautalia | Category: Interactive
- Padre, Spain | Brand: Nautalia | Category: Interactive | Influencers
- Pepe Agency, Italy | Brand: IED Milano | Category: Better World
- Popin Group, Spain | Brand: Adecco | Category: PR
- Popin Group, Spain | Brand: Adecco | Category: Media
- Prósper Comunicação, Brazil | Brand: Hospital Evangélico de Cachoeiro de Itapemirim | Category: Craft
- Prósper Comunicação, Brazil | Brand: Lotes CBL | Category: Print
- REDO VISUAL, Colombia | Brand: Mitsubishi Motors | Category: Content
- ROCK THE AGENCY, Mexico | Brand: Club de Futbol Monterrey | Category: Media
- Malagana Records & Films, Dominican Republic | Brand: Nathalie Hazim | Category: Craft
- Sanchez Brasil | Brand: Dedelim | Category: Print
- Seis60, Spain | Brand: Real Betis Balompié | Category: PR
- Share Conseil, Morocco | Brand: The Power of Soft | Category: Content
- Soult Agency, Colombia | Brand: Banco Agrario de Colombia | Category: Direct
- Soult Agency, Colombia | Brand: Banco Agrario de Colombia | Category: Mobile
- TEAH, Costa Rica | Brand: Hongo Killer | Category: Promo Activation
- The Prime, Mexico | Brand: Bankaool | Category: Print
- The Prime, Mexico | Brand: Bankaool | Category: Promo Activation
- Tipz, Brazil | Brand: Esporte Clube Bahia | Category: Effectiveness
- TNC – THE NEXT CLICK, Morocco | Brand: ATEC X UN WOMEN | Category: Better World
- TNC – THE NEXT CLICK, Morocco | Brand: ATEC X UN WOMEN | Category: Better World
- TNC – THE NEXT CLICK, Morocco | Brand: ATEC X UN WOMEN | Category: Outdoor
- Tribeca Media, Peru | Brand: Mass | Category: Effectiveness
- Verbo, Panama | Brand: Ipandetec | Category: Better World
- Verbo, Panama | Brand: Ipandetec | Category: Print
- Voox, Ecuador | Brand: Toscana Alimentos | Category: Content
- Voox, Ecuador | Brand: Toscana Alimentos | Category: Better World
- Walkers, Chile | Brand: Achs | Category: Better World
- Webtilia, Peru | Brand: Norton Sandpaper | Category: Film
- Webtilia, Peru | Brand: Norton Sandpaper | Category: Film | Small Budget
- Xenial Agency, Bolivia | Brand: BRIO Detergent | Category: Print
- YIZUS, Costa Rica | Brand: Sistema de Emergencias 9-1-1 | Category: PR
Honorable Mention:
- 1947, Bolivia I Brand: Valhalla. Barbershop | Category: Craft
- 29-7 Agency, United States | Brand: Hallmark | Category: Promo Activation
- AlwaysOn, Peru | Brand: Clínica San Felipe | Category: Health & Pharma
- AlwaysOn, Peru | Brand: Clínica San Felipe | Category: Promo Activation
- Amén, Argentina | Brand: PEP – RASTI – EMPRENDIENDO ARGENTINA | Category: Better World
- Amén, Argentina | Brand: Regulip Adium | Category: Health & Pharma
- Agencia Sensei, Spain | Brand: PROJAR | Category: Direct
- Agencia Sensei + Creaktivamente, Spain | Brand: L’Aljub Shopping Center | Category: Better World
- Agencia Sensei + Creaktivamente, Spain | Brand: L’Aljub Shopping Center | Category: Better World
- Cheil, Colombia | Brand: Samsung Electronics | Category: Interactive
- CJ Martins, Colombia | Brand: Ron Viejo de Caldas | Category: Craft
- Federer, Guatemala | Brand: Sula Honduras | Category: Media
- Igloo Lab, Colombia | Brand: Bayer | Category: Health & Pharma
- Indie, Argentina | Brand: Royal Canin | Category: Better World
- Kranz, Spain | Brand: Castellana Properties | Category: Content
- Lajencia, Ecuador | Brand: Water Rivers Oceans Foundation | Category: Craft
- LiquidCare, Spain | Brand: Inmunotek | Category: Health & Pharma
- Lunar Latinoamérica, Honduras | Brand: Fisiofit | Category: Print
- M&A CREATIVE AGENCY, Portugal | Brand: Quinta dos Castelares | Category: Design
- M&A CREATIVE AGENCY, Portugal | Brand: Adega Cooperativa Carmim | Category: Design
- McCarthy & CO, Bolivia | Brand: Volkswagen | Category: Print
- MGC Colombia, Colombia | Brand: Vans | Category: Promo Activation
- mká + ms-c, Spain | Brand: Menarini | Category: Health & Pharma
- Shoryuken, Thailand | Brand: Chulalongkorn University | Category: Content
- Shoryuken, Thailand | Brand: Chulalongkorn University | Category: Better World
- THIS IS LOCCO, Slovakia | Brand: Bloom Robbins | Category: Film
- L’Oréal / TNT Marketing, Colombia | Brand: La Roche-Posay | Category: Health & Pharma
- Victoria Teams, United States | Brand: Best Doctors Insurance | Category: Health & Pharma
- Xenial Agency, Bolivia | Brand: FABA Huesitos | Category: Print
Check out the complete list of winners at: winafestival.com
