General Creative Director, LA AGENCIA, (Peru). 

Ana María Castro-Mendívil  Gotuzzo, Creative Director and co-founder of La Agencia® Laboratorio Creativo, has been a presence  in the world of design and advertising for over 20 years , working at the behest of power brands for which she has been able to develop important products and high-impact campaigns.

A self-learned individual, she would teach herself web programming.  Later on, her restlessness curiosity for design led her to pursue a career in Advertising Design at Toulouse Lautrec –which was followed by various specialized courses in branding,  alongside her sommelier career which has proven to be an added value to her expertise in the branding and communication development of food and beverage brands, in addition to the development of major market brands such as Cuatro Gallos or Intipalka.

In 1997, Ana María began her career as  programmer for independent agencies. Her talent and creative ability led her to become Art Director in large network agencies, and because of her year-long work on the benefit of her clients, would eventually secure the position of Marketing Manager for several years.

In 2006, in light of  the few opportunities available as creative, she decided to launch with César Cabrejos LA AGENCIA®, initially as a boutique agency, managing later to develop it as an independent company until finally becoming a Creative Laboratory, which would work for the most important brands in the country.

Even though she always kept herself away from the Star System, her effort and dedication were ultimately  acknowledged, receiving the Women’s Marketer’s Peru Award in 2019 for her creative career.

Ana María Castro-Mendívil  Gotuzzo, Creative Director and co-founder of La Agencia® Laboratorio Creativo, has been a presence  in the world of design and advertising for over 20 years , working at the behest of power brands for which she has been able to develop important products and high-impact campaigns.

A self-learned individual, she would teach herself web programming.  Later on, her restlessness curiosity for design led her to pursue a career in Advertising Design at Toulouse Lautrec –which was followed by various specialized courses in branding,  alongside her sommelier career which has proven to be an added value to her expertise in the branding and communication development of food and beverage brands, in addition to the development of major market brands such as Cuatro Gallos or Intipalka.

In 1997, Ana María began her career as  programmer for independent agencies. Her talent and creative ability led her to become Art Director in large network agencies, and because of her year-long work on the benefit of her clients, would eventually secure the position of Marketing Manager for several years.

In 2006, in light of  the few opportunities available as creative, she decided to launch with César Cabrejos LA AGENCIA®, initially as a boutique agency, managing later to develop it as an independent company until finally becoming a Creative Laboratory, which would work for the most important brands in the country.

Even though she always kept herself away from the Star System, her effort and dedication were ultimately  acknowledged, receiving the Women’s Marketer’s Peru Award in 2019 for her creative career.