Ashley Galina Dudarenok, Founder, ALARICE, (China).

Ashley is a China marketing expert, serial entrepreneur, global keynote speaker, 3 time bestselling author, vlogger, podcaster, media contributor and female leadership spokesperson. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia-Pacific Top 25 Innovator by the Holmes Report. She is the founder of China-focused social media agency Alarice and China insights and training company ChoZan. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE.

Ashley was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019. She runs the world’s largest YouTube vlog about the China market, consumers and social media called Ashley Talks and is an author of three international Amazon bestsellers on China: Unlocking the World’s Largest E-Market, Digital China: Working with Bloggers, Influencers and KOLsand New Retail: Born in China Going Global.

Ashley is a global keynote speaker and masterclass facilitator. Her topics include Modern Chinese Consumers, Chinese Social Media Marketing, and China’s New Retail and Technology. Since 2016, she has spoken at over 100 events across Asia, Europe, Australia and the Middle East. She has spoken to Coca Cola, Disneyland, BMW, IWC, Shangri-La Hotels and Resorts, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife,RISE, InvestHK, TEDx and others.

Ashley is a regular contributor to the SCMP, The Next Web and China Daily. She is often interviewed by Forbes, CNBC, The Huffington Post, Technode, Asia Times, Hong Kong Economic Times, Ming Pao, Jing Daily, Wen Wei Po, The Asian Entrepreneur, HK01, Macau Business Daily, Branding in Asia, etc. She is the host of the Ashley Talks Podcast, where she interviews top thought leaders from across Asia about entrepreneurship, marketing, women in business, China, tech and more. She has given lectures at HKU Space and done talks at the China Business Centre of Hong Kong’s Polytechnic University and the National University of Singapore Business School. Ashley is a mentor for the Jockey Club Incubation Program for Social Innovation and the HKFYG.