Carlos Torres:

General Creative Director, CONNAXIS, (Bolivia) 

Colombian, he completed his specialization studies on different branches of marketing and advertising in Argentina and Bolivia, where he implemented and developed communication strategies for approximately 15 years.

In his years of experience working in advertising, he had opportunity to work on large 360°, ATL, BTL and Digital projects for recognized international brands such as 3M, Unilever, Ax, Dove, Sedal, Skip, Omo, Knorr, Ades , Paceña, Huari, Pepsi, Hivos, Unicef, Banco Unión, YPFB, Entel, among many others.

Creative General Director of Connaxis since February 2017, an international agency with presence in 5 countries in America and Europe. In Bolivia, in 2018 and 2019, in the eCommerce Awards Connaxis won the award for Best Digital Agency, also in 2018 the Ibero-American Festival of Creativity and Strategy (FICE) recognized them as the Best Independent Digital Agency in that country, including them in the Ranking of the 50 Best Creative Industries in Spanish; and on November 1st of 2019, during the 7th Latam Digital Awards held in Bogotá (Colombia), were awarded for having built the Best e-Commerce Store in Latin America with a project for Tigo Paraguay.

Mario Santacruz:

General Director, CONNAXIS, (Bolivia)

Although he is Spanish, he has developed almost his entire professional career in Latin America. 9 years ago he began to dedicate himself to generate strategies for companies in digital environments from Bolivia.

In these years he has directed several digital marketing specialized agencies, with experience not only in Bolivia but also in Costa Rica, Paraguay, Uruguay and Argentina generating online advertising strategies for major brands such as Pepsico, Unilever, AB Inbev, Heineken, Tigo or Nissan, among many others.

He is General Director of Connaxis since September 2016, an international agency with presence in 5 countries in America and Europe. In Bolivia in 2018 and 2019, during the eCommerce Day Connaxis won the award for the Best Online Marketing Agency for eCommerce; also the Ibero-American Festival of Creativity and Strategy (FICE) recognized them as the Best Independent Digital Agency in that country including, in addition, in the ranking of the 50 best creative industries of 2018 for the Spanish-speaking countries and in November 1st during the 7th Latam Digital awards in Bogotá, Colombia, won a recognition for building the Best Online Store in Latin America, a project for Tigo Paraguay.