[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][:es][fusion_text][/fusion_text][fusion_text]WINA JOURNALIST / Let’s talk a little about you, share a bit of your experience, personal or professional.

I started my career as a coder in the media industry in the 1990ies. I planned to study information technologies but switched to marketing later. I realized that, at this time, people didn’t see the potential of the internet in marketing communications. As a coder, I understood how to use the internet in marketing and, therefore, fell in love with the ad industry.

WINA JOURNALIST / What is the most complicated project you have faced?

Here in Switzerland we have a decent public transport system. A couple of years ago there was a big change in ticketing. Millions of train and bus tickets of hundreds of different companies were replaced by one single card. We had to communicate and explain the change. This wasn’t plain sailing.

WINA JOURNALIST / And which one keeps the best memory?

I still look back with pleasure on our campaign with the soccer players from Manchester United for one of our clients. There was an amazing spirit. The client Swissquote and us, saw eye to eye and at the end of the day, won a WINA Award. I guess the prize adequately reflects the unique collaboration we had during the campaign.

WINA JOURNALIST / What is your differential value as a professional or that of your agency? What is that ingredient that makes you different and impacts your brands?

Advertising is not an end in itself. We always focus on the impact and are committed to interactions. We achieve this by solving our client’s problems. What does this mean? There is not always a need for THE big idea in advertisement – if the taken actions are successful. What counts at the end of the day is, whether the problem is solved or not.

WINA JOURNALIST / How to motivate work teams in such a competitive industry, where multinationals are constantly looking for new talent?

Our staff has creative leeway. This requires a strong commitment but is, in our view, the basics for outstanding results. We especially give our young employees the freedom to try new things and to bring in fresh ideas. That’s motivating.

WINA JOURNALIST / Are the good results in a campaign, the final result of a good strategic or the result of a creative process?

It’s a mix of both.

WINA JOURNALIST / What do you think of the indie industry?

In the indie industry you can easily implement new ideas. You link with the owners and go for the best option. No internal politics. No endless talks and approval processes. You just do it. This is what I’m living for.

WINA JOURNALIST / What is currently the biggest challenge of your indie agency?

It’s hard to find the best talents. Nowadays, you need a wide array of skills, stretching from user experience to graphic design and coding. There is a “war of talents” especially for experts. For an indie agency its hard to compete with the big international agencies in terms of salary. In contrast, we offer the freedom to implement new ideas and self-management by our policy of “No Politics”.

WINA JOURNALIST / What do you think about WINA and its figuration in the last edition in Los Angeles?

The WINA Award is one of few indie awards. At the WINA, all are on an equal footing. Furthermore, the award is a great opportunity to compare indie artwork on an international scale. We are looking forward to joining the award show next year which will hopefully take place in Europe again. Los Angeles was too far away this year. Maybe we see us in Barcelona again?

• WINA JOURNALIST – How do you get inspired? My Wife
• WINA JOURNALIST – His biggest reason for life? Knowledge
• WINA JOURNALIST – Your biggest professional motive? Problem solving
• WINA JOURNALIST – Believe, grow or create? Create
• WINA JOURNALIST – Your favorite medium in which to guide your strategies? Anything digital
• WINA JOURNALIST – How do you see yourself in 5 years? 5 years older, 10 years wiser.

 

 

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