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José Luis Rueda: Juror WINA 2020

Creative Manager, DRAFTLINE, (Colombia)

His biggest career accomplishment has been the people he had worked with.

With over 10 years of experience in the advertising industry, he’s had the opportunity to enrich his knowledge by working with Colombia’s biggest ad agencies.

He was fortunate to start as a Trainee Copywriter on TBWA, where he discovered the importance of disruptive thinking. Then, he joined Sancho BBDO as a Copywriter and learned the value of strategy, before passing to Rep/Grey which trained him as Senior. After that, he went to Ogilvy where he boosted his passion for creativity. A passion that later took him to lead Havas (Medellín), an office that became a creativity reference for the company’s global network. This journey drove him to be Head of Creativity from La Fábrica, Bavaria-ABInBev’s inhouse and as of today he’s part of Draftline the first creativity Co-laboratory in Colombia with 100% brewed DNA.

Along his journey, he’d received awards from the most prestigious ad festivals around the world such as: Cannes Lions, D&AD, Cristal, Fomla, Drums, El Ojo de Iberoamérica, El Sol, Fiap, El Dorado and WINA, among others.

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