While pursuing a Communication Degree, Alejandra jumped into the marketing world at a young age, taking an opportunity at worldwide brand adidas. Later, she went on to work for marketing giants such as BBDO and Teran TBWA, overseeing brands such as Pepsi, Lays and Nissan LATAM. She also led marketing strategies while working at Apple and Pizza Hut ́s marketing teams in Mexico City. For the last five years, Alejandra serves as Business Development Sr. Director & Partner at majadmA agency in Monterrey, overseeing digital marketing growth strategies and delivering class service for customers such as Cemex, Subway LATAM, Ferrara and Mary Kay amongst others.