Aníbal Quiñones is a VP of Innovation & Chief Creative Officer at Arteaga & Arteaga, Puerto Rico's #1 independent agency according to TOP FICE Global Ranking. With over 20 years of experience in the advertising industry, he has helped successful brands craft their narrative and achieve their goals. He is also a college professor at Escuela Superior de Creativos Publicitarios, where he teaches courses on digital creativity and creative trends. As a leader in the Caribbean advertising community, he serves as the President of the AAF Caribbean Chapter and the Cannes Lions Representative in Puerto Rico.Aníbal has a track record of excellence and innovation, winning multiple awards from prestigious international festivals, such as Cannes Lions, Clio, LIA, New York Festivals, FIAP, El Ojo de Iberoamérica, and Webby. He has also been a judge and jury president on several occasions, sharing his insights and expertise with his peers. He is passionate about creating impactful and engaging campaigns that connect with audiences and drive results. He oversees a team of 20 creatives and production professionals, leading them to deliver high-quality work for clients such as Pfizer, BMS, Sanofi, Reckitt Benckiser, JCPenney, Pep Boys, and Ciclón Energy Drink. He is also the author of Pepito, a political comic strip that has been awarded by UNESCO and other organizations for its contribution to culture.