Over 18 years of experience in the film an ad industry.He began his studies on communication and advertising in the early 2000s. During this period of time, he was finalist in the CARACOL de PLATA awards, student edition. In 2005, made his official debut on BBDO, where he had his first encounter with big brands like Pepsi and Dunkin Donuts, as a part of an elite team that won important awards like OJO de IBEROAMERICA and EL SOL. Seeking to upgrade his skills, he joined COMPLOT, a highly recognized school for creatives, during that same period of time he majored in film production. With this new knowledge, he joined Mullen-Lowe, where he managed international brands like Nissan, Flor de Caña, and Burger King. His career has been a constant back and forth between advertising and film making, absorbing all sorts of experiences,that taught him relevant lessons, like “Attitude, overcomes talent”. A lesson that shares on a daily basis with his team at GRUPO CREO. An independent and thriving ad agency where he has been the general creative director for the last six years in a row. With the main goal of putting CREO on the map of the Ad Industry. In order to achieve this task, important regional and international accounts like Jetstereo, banco Ficohsa, La Colonia, Bumble bee and Yamaha have been won through determination and hard work alongside his team. At the end of the day, he believes that it doesn´t matter if it’s a big or small project, it's up to you to make it relevant in your life.