Award-winning Creative Director, currently creative lead in AWA, Ecuadorian independent agency. Former Copywriter at Y&R, former Senior Copywriter and Creative Director at Publicis, former General Creative Director at TBWA. He has been in advertising for more than 15 years, his work has been awarded at WINA, FIAP, El Ojo de Iberoamérica, Festival Caribe, FEPI, Cóndor de Oro Ecuador, LUX Ecuador, EFFIE Ecuador. Along his career, he has developed work for local and regional brands like Adidas, Brahma, Continental Tires, DHL, El Comercio, Mitsubishi, Lafarge, Merck, Movistar, Nestlé, Nescafé, Nestlé Nutrition, Nissan, Novartis, Purina, Saludsa, Seguros Equinoccial, Special Olympics, Sherwin Williams, Telefónica, Tesalia Springs Company, Güitig, Toyota, Yanbal, Kia, International Trucks, among others.