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Juries 2022 / Jury Member

Samira Rafi

A Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising… Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, her responsibility as creative is to solve not just business problems but to contribute to give voice to those without one, help people share their stories, and especially shed light on global issues to drive positive change, for people, for the planet, and for the industry. She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands, at the national and regional levels. She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms. She was  selected as RARE Leadership Academy Delegate By Google, nominated Ambassador of Cluster Digital Africa, and jury member of several international festivals like Cristal Summit, Phnx / AdForum, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, D&AD, New York Festivals,...
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