Gayatri Utami has been working in advertising industry for more than 10 years, in leading national and international agencies. As a strategist, she shown her agile mindset as she is well known for her integrated experience in ATL, Activation, Digital, and Media. She is now currently part of Havas Jakarta, where she served as Associate Strategy Director and handling multiple top clients from FMCG to Banking. She dedicated some of her time to groom young creatives as lecture in several universities in Jakarta. Gayatri always believe consumer is the heart of any idea or communication. So, a great idea for her, is the one that take the side of consumer.