He worked in the United States for the Hispanic market and began his career in Argentina at agencies such as O&M, Young & Rubicam, JWT, and McCann-Erickson. His first 6 years in Mexico were spent at Ogilvy & Mather, where he served as the leader of the O&M Advertising division. He is the winner of the first Grand Effie Global from all of Latin America. He is the Managing Director of Bombay, with responsibilities in the United States and Mexico.