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Juries 2024 / Jury Member

Hernán Cerdeiro

Hernán Cerdeiro former founder & CCO of AnyGivenDay, a digital full-service collaboration and ideation company he created in 2016 is now Samy Alliance’s CCO for Americas managing the creative output from the US to South America.  Ex VP Executive Creative Director at the advertising agency Conill Saatchi & Saatchi, he worked for brands like Tide, Crest, Toyota, Alaska Airlines, Beldent, Abbott, and many more. He obtained significant results for some of the most important brand's clients. Among his achievements: 3 Cannes Lions, 2 One Show, a Wood Pencil at D&AD, 1 Clio, and also an Effie for Toyota's campaign "More Than Cars." Hernán also worked as VP Group Creative Director for LatinWorks. In this Multicultural agency, his role was to oversee the creative development for brands such as Chevrolet, Anheurser-Busch's Budweiser, and Bud Light; Mars' Snickers, M&M's, Twix, and Pedigree; also Wrigley's Starburst and Skittles. Being one of the most prominent agencies in its field, LatinWorks is a multi-awarded advertising agency been part of AdAge's 2014 A-List. He also held the VP Group Creative Director position at Alma DDB, overseeing McDonald's, State Farm, Goodyear, Clorox, Tobacco Free Florida, Quaker, PNC Bank, Rosetta Stone, and Cricket Wireless, among others. In those two years, Hernán achieved outstanding results for this agency. For the first time in Alma DDB's history, the agency won two Silver Lions at Cannes Lions Festival, making it the most awarded agency in the Hispanic market in 2013. He also helped the agency attain recognition at the Effie Awards. As a result of all these achievements, Alma DDB was named 2014 Multicultural Agency of the Year by Ad Age. During his tenure, Alma DDB also managed to obtain new accounts. Among them, Goodyear and BBVA. Hernán spent the first years of his advertising career at Bridger Conway and then moved to Craverolanis (a primary advertising agency in Argentina). After Craverolanis, he joined Ogilvy Argentina to create the memorable campaigns "Las cosas como son" for Sprite and "Toma lo bueno" for Coca-Cola. Later, he joined Young & Rubicam Buenos Aires, taking the role of Creative Director for brands such as Quilmes beer, MTV, Visa, YPF, Banco Comafi, Los Altos, Arcor, and Disco supermarkets.  At Y&R, he also developed campaigns like "Don't Kill The Music" and "The Opposite Of Everything" for MTV, "Partido de la Costa" and "Encuentros" for the emblematic local Quilmes beer, followed by the "Headaches" print campaign for Bayer's Actron Pediátrico. He then joined McCann Erickson Buenos Aires as Creative Director, working on significant accounts that included Chevrolet, Mastercard, Reebok, and Nestlé. He furthered his career at Ponce Buenos Aires, one of the most renowned creative agencies in Argentina, where he contributed to creative development for global and national brands, including Axe, Rexona, Impulse, Kibon, Stella Artois, and Knorr. Throughout his 20 years of professional career, Hernán won many personal awards, including Cannes Lions, One Show, Clio Awards, D&AD, New York Festivals, London Festival, Art Directors Club, Grand Prix at El Sol, Grand Prix at Círculo de Creativos Argentinos, Grand Prix at Fiap, Andy Awards, Wave, World Press Awards, Lápiz de Oro, El Ojo de Iberoamérica, and Epica Awards. He also obtained a Gold Bullet at the YoungGuns Award in the Print Advertising Campaign for Actron Pediátrico. He was ranked among the 20 most awarded creative talents of the YoungGuns in 2006.
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