I studied in the “Instituto Peruano de Publicidad” (IPP). There I fell in love with ideas and with their huge power to inspire people. More than 15 years have passed since then and the passion keeps like at the first day. I’m a husband, a father and a General Creative Director. I’ve worked in some of the main agencies of Peru creating integrated campaigns for local and international brands like Banco de Crédito del Perú (BCP), Coca-Cola, Yellow Pages, Aldeas Infantiles S.O.S., Chevrolet, BACKUS, – SAB MILLER, AJEPER (Non alcoholics drinks), Jaguar, Alicorp, Volvo Group Perú, Winter’s Chocolates, Acurio’s Restaurants and more. Now I lead the creativity of Lunar Agencia Creativa. Some of my creative achievements: 2 EFFIES, 3 APAP, 2 Amauta Festivals, 2 Grand Prix and Agency of the Year in FIP, 1 Caracol de Plata, 5 WINA and 2 finalists in Ojo de Ibero América.