Executive Creative Director, TONIC INTERNATIONAL, (United Arab Emirates) Joao has been in the creative industry for over 11 years, working in countries like Mozambique, Spain and the UK. His love for the sun led him halfway down the globe to the UAE. Along the way he had the privilege of working on amazing brands such as Vodafone, L’Oreal, NY, KIA, Jeep, Maserati, Etihad, NIVEA, among others. His work has been awarded Eurobest, Gold and Bronze FIAP, and New York Festivals, to name a few. Sharing a common passion for brands, humans and honest creative. His new business drive and commitment to changing consumer behavior through fascinating ideas is what, he thinks, makes him tick. He is a devout CrossFitter living the desert life with the love of his life, Baco – his golden retriever.