I am Juan Carlos Campos, passionate about advertising and strategy, with over 10 years of experience making my mark in the industry. Since founding our agency and event production company in Costa Rica, we have been committed to creative excellence and strategic innovation. Throughout my career, I have had the privilege of being recognized in major and prestigious competitions such as El Ojo de Iberoamérica, as Creative of the Year in my country, and witnessing how our agency has been named the Independent Agency of the Year in both El Ojo de Iberoamérica and Volcán de la Publicidad. These recognitions are the result of the hard work of a team committed to excellence and originality in every project we undertake. Our focus has always been to create campaigns that are not only creative but also effective. That's why we are proud to have won multiple Effie awards for campaigns that have demonstrated their impact on the market. What we are most passionate about in our work is the art of creating disruptive strategies that challenge the status quo and authentically connect with the audience. For me, advertising goes beyond selling products; it's about telling stories that resonate and evoke genuine emotions in people. Our journey in the industry has been an exciting voyage of continual learning and growth, and I am thrilled about what the future holds. Our aim will always be to continue innovating and raising the standard of advertising in Costa Rica and beyond. We are grateful to companies like Burger King that have allowed us to break all boundaries and win every award imaginable.