Martin realized that creativity will save the world, when he made a social ad campaign about stag tourists in the Baltics in early 2000's. Campaign went viral globally reaching media around the world. Ever since he is convinced that creativity is the intelligence of combining different experiences in order to connect and engage the audience to the subject. He started as junior creative in TBWA/Riga where he performed in different advertising disciplines. Over the years there was successful collaboration with many local and international clients like Reckitt Benckiser, ABB, LG, Samsung, Coca Cola, and many others. After almost 15 years of working in the field of branding and advertising he has a wide experience in developing brands and campaigns in online and offline ecosystems. His aim is to create and innovate in order to make brands make an impact. Now as a lead creative in one of the main independent creative agencies in Baltics- ALPHA he is constantly looking for that next big challenge.