Pablo has more than 12 years of experience as a creative. He worked as a copywriter in agencies such as Publicis, JWT, 10:10, VMLY&R (Ex Prolam Y&R) working for clients such as Savory, L'Oreal, Ford, Santiago Chamber of Commerce, Scotiabank, Sodimac, TVN, Nescafé, to name a few. In 2019, she assumes the group creative direction for national and regional brands, including Movistar, the regional communication of Sodimac's own brands (Bauker, Just Home Collection, Ozom, Pinturas Kölor), massive and internal projects for CMPC (Nova, Noble Club Softys, Sostenibilidad) and Budweiser. His work has been recognized in the most important festivals of the local and international industry such as Cannes Lions, Effie, FIAP, El Ojo de Iberoamérica and Achap. Since 2022 he co-founded Bestión, an independent agency focused on social media content.