RODRIGO ZENTENO better known as EL PANDA, holds the position of Creative and Art Director. He is also a founding partner of the agency ADTELIER 3640. He has an extensive career in advertising in Bolivia, with 20 years of experience in the field. He has worked for BBDO and Publicis in Bolivia. He has won several national and international awards, such as the Ojo de Iberoamérica, and most recently GOLD/Graphics at Wina 2021. With a Specialty in the Art and Photography Directorate. He has been the co-founder and promoter of the new Local Advertising Festival in Bolivia “advertising spot” since 2018. He is a professor at Franz Tamayo University and a former professor at the Bolivian Catholic University.