With over 15 years of experience, Alejandra is a creative with the eye of a designer and a designer with the mind of a creative. Her background in Graphic Design from the University of Buenos Aires and her evolution into creative leadership allow her to seamlessly blend aesthetics, storytelling, and innovation.

As Chief Creative Officer at Avatar, she leads multidisciplinary teams across LATAM—Argentina, Mexico, Chile, Peru, and Brazil—delivering impactful ideas rooted in conceptual storytelling and original thinking for regional and global brands.

Passionate about innovation as a key to expanding creative possibilities, Alejandra has driven the integration of generative AI into her organization, using it as a tool to enhance both ideation and final content execution, she embraces technology as a catalyst—not a replacement—for human creativity, opening new paths for efficiency, experimentation, and distinction in the industry.

Driven by collaboration, she brings strategic vision, visual excellence, and cultural sensitivity to every project, crafting work that resonates and challenges the boundaries of what’s possible.

Beyond advertising, Alejandra is also recognized as a VJ in Argentina’s live event scene, with visual installations featured in cultural and entertainment spaces—exploring storytelling through a sensory and experimental lens. This facet of her work has allowed her to explore new forms of sensory storytelling and connect with audiences through immersive, experimental experiences.