Executive with over 10 years of experience leading digital marketing and Growth Marketing strategies for products and services across sectors such as telecommunications, banking, OTA, retail, and FMCG. He is a Telecommunications Engineer with postgraduate training in Strategic Management, Data Science, and Business Analytics from institutions including Universidad Miguel de Cervantes, Tecnológico de Monterrey, INCAE, and Columbia University. He has worked with brands such as Netflix, Amazon, and Deezer, as well as global teams like McKinsey, combining branding, performance, and data intelligence in high-impact regional projects.

Among his most notable achievements are the launch of the first sports OTT platform for the Millicom group and the positioning of an e-commerce platform recognized by META as a LATAM success case. He currently leads digital management at one of Bolivia’s leading CPG companies and is a postgraduate lecturer at the Universidad Privada de Santa Cruz de la Sierra, where he teaches Marketing Intelligence and Social Selling.