Executive General Management professional with a sharp strategic vision in marketing, commercial, communication and client areas. Commercial Engineer with broad work experience in the marketing business and communications. Local and International experience at companies like Rebold, Televisa, Copesa and the Prince of Wales Country Club. Expert in providing tools to identify key aspects of clients and consumer insights, allowing for trend anticipation and leading to business results in brand positioning, product profitability, loyalty and customer retention, supported by thought-by processes aiming to give valuable experiences and service satisfaction. Strategic and assertive vision, promoter of collaborative work environments, with commitment and high-performance standards for both individual and collective e achievements. Advanced English proficiency.