Expert on insideout marketing, Teacher on Strategic Communication, graduate on Publicity. Founder and Managing Director on Birth Group. First president of ADD sum of creative agencies. More than fifteen years of career experience, has worked on net agencies and independent for local and multinational brands. Nowadays works as a lecturer and professor for several different universities, chambers and associations, tutoring in Endeavor, columnist on Merca 2.0, active partner of the AMAP-AVE, and is part of the general committee of Circulo Creativo de Mexico.