Bawer Parada is a Creative Technologist and digital native who operates at the intersection of creative strategy and AI transformation. With a foundation in product and communication design, Bawer holds an MFA in Media from the Bauhaus University, and has spent his 17-year career bridging the gap between visual craft, interactive media, and technological innovation.

For the past 8 years, he leads the New Creative Solution division at Cheil Worldwide in Bogotá, a specialized unit dedicated to merging creative storytelling and advertisement campaigns with advanced technology. Concurrently overseeing the agency’s creative, account management and BTL teams, Bawer has a proven track record of steering Effie-winning campaigns for global giants like Samsung, and brings a sharp critical eye to his work having previously served as a Jury member for the Effie Awards. His primary focus today is redefining the traditional advertising model to build agile, AI-first creative ecosystems.

His diverse background spans contexts and disciplines. Bawer honed his expertise both in Colombia and Germany as a brand consultant for powerhouse brands including Samsung, Motul, Beiersdorf, Chevron, Asus, Burger King, Nissan, Bosch, and Adidas, among others. An accomplished academic and artist, he has served as a researcher and assistant professor at Universidad de los Andes in Colombia and the Bauhaus University in Germany. His interactive and audiovisual work has been exhibited across Bogotá, Weimar, and Berlin, earning him several awards and nominations for both advertisement and design festivals.