Ben started as a creative with Australia’s leading local and global agencies before launching his own independent SMART. In 2011, SMART was acquired by IPG and Ben named McCann CEO. McCann Australia was soon the world’s most awarded agency and Australia’s most effective, achieving global acclaim for campaigns including “Dumb Ways to Die”, the most awarded campaign in advertising history. 

In 2016, Ben was named McCann Worldgroup Asia Pacific Creative Leadership Chair, overseeing creative excellence and setting new McCann creative and effectiveness records for McCann’s 12+ key markets across the APAC region.

In 2020 Ben launched HERO as a new independent, integrating creative, media and technology in its commitment to Turn Brands into HEROES. A regular media commentator and industry mentor on creativity and effectiveness, Ben has also judged local and global award shows, including most recently the London International Awards and is a Copyschool creative tutor.