the Associate Executive Director of the PLM GROUP, a regional digital agency based in Colombia, has worked for agencies such as DDB, LeoBurnett, FCB, where he has added important awards such as El Ojo Iberoamérica, Lápiz de Acero, Wina, FIP, NY Festival, Sol, Young Lions, throughout his career he has worked for brands such as McDonalds, Nestlé, Nivea, Postobón, Pintuco, Aeropuerto El Dorado, Aeropuerto Jorge Chávez, Mallplaza, Falabella, Hero Motos, Volkswagen and Kimberly Clark.