Award-winning creative director, currently creative leader at AWA, independent Ecuadorian agency. Former copywriter at Y&R, former senior copywriter and creative director at Publicis, former chief creative officer at TBWA. He has been in advertising for more than 18 years, his work has been awarded at WINA, FIAP, El Ojo de Iberoamérica, Festival Caribe, FEPI, Cóndor de Oro Ecuador, LUX Ecuador, EFFIE Ecuador. Throughout his career he has developed work for local and regional brands such as Mercedes Benz, Adidas, Brahma, Continental Tires, DHL, El Comercio, Mitsubishi, Lafarge, Merck, Movistar, Nestlé, Nescafé, Nissan, Novartis, Purina, Saludsa, Seguros Equinoccial, Special Olympics, Sherwin Williams, Telefónica, Tesalia Springs Company, Güitig, Toyota, Yanbal, Kia, International Trucks, among others.