Carlos Sigua is a Colombian General Creative Director with a strategic approach to creativity. Passionate about storytelling and ideas that make an impact, he has made creativity the driving force behind transforming brands and businesses. With over 20 years of experience in the industry, Carlos has led multidisciplinary teams, innovating through experiences and campaigns that have crossed borders and delivered meaningful results.

His leadership inspires teams to believe in humanity, embrace emerging technologies, challenge the status quo, and pursue disruptive solutions—all with a strong focus on effectiveness. Carlos remains committed to crafting narratives that leave a lasting mark on the industry, firmly believing that creativity is the most powerful tool for connecting with people and driving real societal change.