I’m Carlos Madrazo Capuano, but everyone knows me as Cheez. My journey in advertising has been one filled with strategy and creativity, always focused on creating new business opportunities.

I haven’t just managed projects; for me, it’s about building genuine relationships with our clients and turning their challenges into growth opportunities. I’m passionate about every stage of the process, from the initial meeting to seeing our ideas transform into campaigns that not only make an impact but also leave a lasting impression.

I’ve had the privilege of working at renowned agencies such as BBDO and El Taier DDB, collaborating with brands like AB InBev. In 2016, I founded my own agency, La Finka, where we’ve developed iconic brands like BMW, Mini, and Ron Botran, among many other successful projects.

I hold an MBA from Universidad Francisco Marroquín in Guatemala and a Bachelor’s degree in Marketing with a focus on Public Relations and Advertising from Universidad Latina de Costa Rica.