CEO and Founder of Enredo Brand Innovation, Ciro was Co-founder of fintech Gen and is an advisor partner of the Resid Club in Brazil. Elected Outstanding Professional by the Brazilian Design Award (2023), he is a Professor, Administrator (UFG) with extension in Strategic Marketing by HEC Management School (ULg, Belgium), Designer Thinker and MBA Marketing (FGV). During his career, he developed Brand and Innovation projects for companies such as Ambev, Ipiranga, Oi, Magalu, Nestlé and Saint-Gobain, making Enredo the first company in the Midwest to win some of the most important Creativity, Architecture and Design awards in the world, such as El Ojo de Iberoamerica (Argentina), iF Award (Germany), Lisbon Awards (Portugal), POPAI, Lusófonos da Criatividade (Portugal), FePI (Argentina) and ABRE de Embalagem Brasileira, Brasil Design Awards.