Advertising Creative from UDLA, with a career spanning more than 25 years in the first level of the advertising industry.

During his career he has had the privilege of working in agencies such as: Tropa Grey (today Grey), Porta and Puerto.

He is currently Creative General Director of the independent Chilean agency Pedro Juan y Diego.

He also studied Art Direction in Advertising Film at the Santiago de Chile Film School.

During his career he has worked with clients such as Hites, Banco Ripley, Salcobrand, Miller Beer, TVN, Bilz and Pap, Kem, Government of Chile, Rotter & Krauss. Lipigas, ABCDin, Duoc, Viña San Pedro, Calaf, La Preferida, Cerveza Escudo, Lonco Leche, Lemon Stone, Americanino, Unicef, Paris, P&G, Cic, Toyota, Renault, Apumanque, Mall Vivo, La Segunda, DiDi, Domino, Papa John’s and Banco Falabella among others.

He has won countless awards at national and international festivals of creativity such as Achap, Cannes, One Show, Fiap, Wave and El Ojo de Iberoamérica.

He has had the honour of being a jury member of the national Achap festival on four occasions and has been a jury member at the following international festivals: Fiap, PHNX, Wave and El Ojo de Iberoamérica. He also has a dozen EFFIE awards, including a GRAND EFFIE (Shield 2006) and golds with TVN, Bilz and Pap, among others.